For years, the pharmaceutical industry has relied on the traditional, “sales rep” sales and marketing model that doesn’t take proper advantage of the wide variety of channels and content types available in today’s digital world. As these traditional channels become less accessible and practical, pharma companies have been looking more towards broader-scale, multichannel models.
The full-scale adoption and optimization of digital/multichannel marketing and sales, as well as eCommerce, will revolutionize the way pharmaceutical products and services are bought and sold. Digitization of pharmaceutical marketing and sales can greatly increase the abilities to optimize marketing content to individual consumers, enhance personal relations with physicians and payers, and increase revenue – and do it all more efficiently and cheaply, with digital adaption projected to decrease costs by 10-25%. However, despite the vast potential that multichannel marketing and eCommerce offer for the industry, the framework for adoption and implementation is underdeveloped, with most pharma companies achieving a “readiness score” of only 36% according to a Boston Consulting self-assessment.
6th - 7tht April, 2017, Munich, Germany
The event will be taking place from April 6-7, 2017 at the Eurostars Book Hotel, a 4-star hotel in the center of Munich. Main Central Train Station and Marienplatz Square are both just a short work from the hotel. The hotel is located at Schwanthalerstr. 44, Ludwigsvorstadt, 80336 Munich, Germany and online at the web page
VP, (Senior) Director, Head, (Senior) Manager of:
• Multichannel Marketing (less common)
• Commercial Excellence
• Digital Marketing
• Digital Branding
• Commercial Strategy
• Digital Strategy
• Digital Transformation
• Digital Excellence
• Brand Strategy
• Sales Force Effectiveness
Do you think your experience and knowledge can contribute to the agenda?
Are you interested in presenting a case study on behalf of your company?